Please excuse the delay in writing – work has picked up in its typical fashion this time of year. Much of it happens to be new projects, which are always exciting in the initial stages. My process usually begins with an initial client consultation, where they give me their wish list of things to include/exclude/wow!-hadn’t-thought-of-that-yet. I jot down some key words of how I would like to focus on the look/feel so they stay in the forefront of my mind for the next step. Then I start researching. This usually means browsing the web, either for layout ideas, graphics that would underline my key words, typefaces that will enhance the look, and colour palettes.
Since I’m in the middle of a few websites, I thought I’d share my process thus far with a couple of them:
1. Fast Food Restaurant
Keywords:
Fresh, clean, modern, healthy
Colour Palette:
Red and yellow (from logo); also will include bright greens and a grey to keep things from being too loud. White for background.
Inspiration:
2. Rental Hall
Keywords:
Heritage, local, weddings, fun
Colour Palette:
Gold (inspired by the interior stage curtains), Brick Red, Black, White
Inspiration:
3. Private School
Keywords:
Professional, happy, informative. Client also finds the “colour blocking” look appeals to her.
Colour Palette:
Although the existing site is blue with some green, the sites she is sending for inspiration have some warm colours throughout. So still TBD!
Inspiration:
That’s it – anything that inspired you today??
Graphic designer. Daughter. Ex-engineer. Sister. Wife. Mom to three. Obsessed with colour. 
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