One of the most fun parts of graphic design is the challenge of choosing the perfect font (or, typeface, to use the correct term). I know just saying that has already put some of you to sleep (including my hubby, who was forced to watch the pretty cool documentary called “Helvetica” with me). But I’m sure some of you totally get what I mean: how you say something that often be just as important as what you say, and typefaces play a big part in that. And given the recent popularity in typography as art, I don’t think I’m alone in thinking this.
It’s true that working in graphic design, you see a *very* large number of fonts routinely, but when it comes to good design, you often revert back to a select favourite few. This is because these classics are not only pleasant to look at, they’ve been carefully designed to work well within a space, in other words, no uncomfortable spacing between letters (the fancy word for this spacing is “kerning”), and they include many symbols (necessary when you’re designing something in languages other than English). Of course, the unique, somewhat eccentric typefaces do have a time and place, and when that happens, it’s always fun!
I’m not even kidding when I say that typography camps do exist, and if not for the fact they are usually run so very far away from me, I would sign up in a heartbeat. I would love to know all the nuances that go into consideration when designing a typeface. It would give me an even deeper appreciation for the craft that I already love.
So I thought I’d point out some of the classics I use pretty frequently, and some of the fun fonts I’ve been using lately.
Finally, I feel the need to point this out: due to the huge popularity of DIY graphic design, you’ll often see logos and artwork created using the standard fonts that come with a Windows system. Graphic designers shudder at this; and have a particular contempt for Comic Sans and Papyrus. So while I’m not saying that DIY graphic design should be banned or derided, I do caution you to perhaps do some research and make sure that your branding has the impact that you want it to; so that it doesn’t become just another post on this guy’s blog.