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WHY GEZELLIG?

The Dutch have a special word to describe “cosiness”, “comfort”, but it’s also something that goes a little beyond that. “Gezellig”. Pronounced correctly, it kinda sounds like you’re clearing your throat, but this blog explores its meaning by documenting experiences that make life richer and deeper; through food, family, and the making of a home.

[re]launch of Professional Website

by amanda on September 30, 2015

You know the old saying that the last project a contractor will do is his/her own house? Well, in terms of revamping my site, I couldn’t have put it off much longer than I did.

Although I really loved my old site, I began to realize, from a marketing point of view, it was somewhat confusing. I mean, where do you click first? What speaks to you as a visitor?

OLD SITE:

oldsite

So, in trying to find my niche, i.e. where my work really shines, I had to think long and hard about many things:

1. Who do I want to appeal to?
2. What would those people want to see?
3. How can I be crystal clear about my offerings?

As simple as the answers to these might seem, they actually take a lot of work and sorting out. To help me out, I relied on several sources:

1. Seth Godin’s online course entitled “Seth Godin’s Freelancer Course
2. A pre-release version of a book by Mike McDerment, co-founder & CEO of FreshBooks, entitled “Crack the Client Code”
3. A free 30 minute consultation with Ilise Benun, owner of Marketing Mentor. Ilise even blogged about the site in its development stages over here.

The result?

NEW SITE:

newsite

I’m finding the process is still a journey, but I’ve learned to be more focused in my efforts. Whatever I do, I should keep my eye on the prize, as they say.

What do you think? Would welcome any thoughts you have on the new design…

Holla!

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